We created this video in the form of a letter to the host moms of AFS, an international exchange org who is also one of our favorite clients. This was shot very quickly over a single day with the help of YES program scholars from around the world. It was interesting to collaborate with the students on the script and title card creation…. a fusion of user-generated and professional content.
We are looking forward to using more creative formats like this to tell stories as big as international exchange.