Fun ‘End of the Year Appeal’ w/ ioby

Does your mailbox fill up around November and December with letters, maybe even packages, suggesting year-end donations to your favorite charities?  Ours does, and it gets pretty full.  Some of our partners have tried to cut through the noise with Video Appeals, and one of our favorites from the past holiday season is this one from ioby titled “Help Us Keep the Lights On.”
Their idea was a short, simple video asking their contributors to literally keep the lights on… so they don’t have to work in the dark.  Nothing like a dash of humor to incite that last-minute, end-of-year giving!
 

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